If you understand the impact of the 3 Keys, you will definitely want to subscribe to Drive Profit with Purpose, the podcast for business leaders that appreciate that what drives you is also what drives others to you—your Purpose. Join Fran Biderman Gross and business leader guests as they dive deep into the 3 Keys with actual experiences, transformations and practical advice. See what it looks like to instill purpose into your business, live your shared values and tell the stories that align teams and turn buyers into believers.
In this episode…It costs 5x more to acquire a new customer than it does to retain an existing one. Yet the concept of “Loyalty” has become overly commercialized, and it is costing companies their customers. According to reports, the average rate of customer retention...
In this episode…A damning Harvard Business Review Report has found that between 70% & 90% of mergers & acquisitions fail. While two companies may appear to be great match on paper, they are often far from it in reality. According to a Deloitte study,...
In this episode…Many businesses struggle to grow beyond a particular threshold, with four out of five failing due to lack of cash to support their ambitions. As companies reach new heights in size, leaders must carefully balance the trade-offs between growth and...
In this episode…How do you define success? In today’s world, the definition of successful leadership and the evaluation of a meaningful legacy have shifted to be more expansive than dollars and cents alone. Current CEOs have redefined the role of business in society,...
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For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
Since Don joined in 2016, the company has seen exponential growth. In 2018, he spearheaded a rebranding of the business, including a new name, Investis Digital, that reflects the focus on delivering sustained value by helping clients connect with their customers through digital. In 2019, he led the launch of Connect.ID, an innovative technology platform that makes it possible for businesses to develop content that connects with their audiences across a rapidly developing digital universe in a secure fashion. Now the company has 9 global offices and 2,000 clients, including Ascential, ASOS, Fruit of the Loom, Rolls-Royce, and Wyndham.
Don previously led iCrossing from a small search agency to a global full-service digital agency that was acquired by Hearst Corporation for over $300 million. Prior to that, he was CEO of Omnicom Group’s Agency.com, where he successfully led the company through a tremendous period of growth. He has also served as Managing Director of Igate Capital, as well as Group Vice President of Industry Consulting of Oracle and Senior Vice President of Management Consulting of EDS.
In addition to his MBA from Harvard Business School, he has dual undergraduate degrees in Chemical Engineering and Mathematical Physics, and a Master of Chemical Engineering from Rice University.
Our mission is to help leaders evolve in a purpose-driven market so that professional services firms can thrive and grow.
Fran Biderman-Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages, an award-winning New York–based end-to-end communications agency, she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story.
Fran’s firm Advantages is a paradigm for the 3 keys as their shared values are infused into every action with their clients and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages is an Inc. 500 company, and has been named one of Inc.’s 50 Best Places to Work. Advantages’ client work consistently garners industry awards and recognition.
Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.
Her proprietary 3 keys and Spark Purpose workshops have inspired thousands of executives to achieve greater clarity, alignment and impact by using the 3 keys to unlock their stories. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.
Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and is an active member of the Entrepreneurs’ Organization. She frequently lecturers at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events. She graduated from MIT’s Entrepreneurial Master’s Program and Goldman Sach’s 10,000 Small Businesses program. She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.