In this episode…
Mike confirmed just how quickly the podcast industry is growing, and also shared such important reminders about engagement. It’s safe to say that a podcast is only as successful as its audience. You might be wondering, what’s the best approach to growth marketing? Mike demystifies how podcasts can be profitable and where to start while also sharing some of his biggest takeaways as a business leader and what gets him excited to get out of bed in the morning.
I loved Mike’s approach to business, too. He focuses on the journey more than the destination. He proves and disproves the path he envisions. Additionally, he reminded me of such a powerful lesson in accepting life and business as it comes. To stop stressing about what cannot be controlled.
Show Summary:
The podcast industry is growing at rapid rates. Mike Wiston, CEO and Founder of mowMedia, discusses some of the most effective strategies to drive growth, the importance of audience engagement, and his approach as a business leader in getting his hands dirty in all aspects of the business.
- Monetizing through sponsorships
- Highlights why early on organic audience growth is more valuable than paid
- Subtle ways on how to drive growth
- Determining what you really want from a podcast
- Understanding and valuing each employee’s contribution as a business leader
This episode is produced by…
This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.