Your bonus activation package awaits you.

Put your 3 Keys into action. Order books for everyone who could benefit from them, and receive a bonus activation package. Each package receives the bonuses from the previous packages as well. Available for limited time only.

Click each to explore more. Complete form below to receive your bonus.

Assess your organization now.

Determine whether your organization is set for success in an ever-changing world. Uncover how well you live your 3 Keys to thrive. Receive a complimentary 3 Keys Self-Assessment tool with your order of How to Lead a Professional Services Firm: 3 Keys to Unlock Purpose & Profit.

Beat the greatest firms at their own game.


Once you’ve read how to uncover your 3 Keys, learn how top organizations have already thrived with theirs. Enjoy an exclusive early release of Don and Fran’s 3 Keys podcast, ‘Drive Profit with Purpose,’ with your order of 3 copies of How to Lead a Professional Services Firm: 3 Keys to Unlock Purpose & Profit.

Examine your strategy with expert strategists.


Plan to attract clients for the next 20 years, not the last 20 years. Explore the current Purposeful nature/status of your organization and strategize to realize your vision over a 1 hour one-on-one with a purpose professional after ordering 10 copies of How to Lead a Professional Services Firm: 3 Keys to Unlock Purpose & Profit.

Enjoy a private strategy session with the visionaries behind the book.


Identify the opportunities and challenges your organization faces, and learn how you can best implement the 3 Keys directly from the creators of the playbook themselves. Order 25 books for this rare chance to develop a purposeful strategy for success, via a 1 hour video meeting with one of the book’s creators— Don Scales & Fran Biderman-Gross.

Explore your possibilities with an intro Purpose Workshop.


Take the first steps to success. Uncover your 3 Keys to unlock purpose and profit, in a live full-day Introductory Purpose workshop. Order 250 copies of How to Lead a Professional Services Firm: 3 Keys to Unlock Purpose & Profit to receive complimentary admission to this transformative experience.

3 Keys Workshop Series.


Put your playbook into action to achieve long lasting success. Infuse your 3 keys into every aspect of your organization, over the course of the full 3-day 3 Keys workshop series. Order 500 copies of How to Lead a Professional Services Firm: 3 Keys to Unlock Purpose & Profit for this incredible opportunity to enhance your business with purpose, and ensure that it withstands the test of time.


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