In this episode…
It’s incredible to realize how much thought, purpose and planning go into putting what most of us think of as a very simple product –honey– on our tables. I absolutely love how Alex and Upendo shatter the misconception that businesses produce profits and nonprofits produce impact. Upendo is doubling revenue every year and expanding impact through poverty alleviation and support for organic bee farming all fueled by consumer demands for quality product and the desire to play a part in their purposeful story. It´s the market pulling the growth as opposed to a policy being pushed on the market. How sweet is that?
- Discusses the importance of purposeful planning
- Explains that there are several avenues to impact (many Hows to achieve your Why)
- Describes how a purposeful culture drives a passionate workforce
- Shares the importance of clarifying your values and modeling them for your teams
- Highlights the importance of knowing your customer
Show Summary:
- It’s the bigger picture motivation
- Modeling good behavior and living by your values it comes back to you in employees, vendor relations, community support
- Market Pull vs Policy Push
- When the company grows the opportunity for the teams grow
- Do the work in the beginning to determine where the tradeoffs are, in advance, solidify your values.
- All the marketing in the world won’t help you if your product isn’t great.
- Know the consumer
- The importance of following your gut instinct
This episode is produced by…
This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
