If you understand the impact of the 3 Keys, you will definitely want to subscribe to Drive Profit with Purpose, the podcast for business leaders that appreciate that what drives you is also what drives others to you—your Purpose. Join Fran Biderman Gross and business leader guests as they dive deep into the 3 Keys with actual experiences, transformations and practical advice. See what it looks like to instill purpose into your business, live your shared values and tell the stories that align teams and turn buyers into believers.
In this episode…As data, globalization, and technology seep more and more into our lives, we seek greater transparency and authenticity from the brands we engage with. In this context, business leaders must invest in decentralized ecosystems that work collaboratively...
In this episode…As global crises and heated politics divide nations, new challenges and opportunities arise for leaders and brands across the globe. Rallying people together is the only way to rise to the occasion and give consumers what every human wants— connection....
In this episode…Employees are disconnected from their leadership, brands are disconnected from customers, and businesses are disconnected revenue drivers. These disconnects are often more widespread than leadership teams realize, and the challenges are exacerbated by...
In this episode…Our ever-evolving society, shifting economy, and advancing technology come with difficult decisions, uncomfortable conversations, and uncharted territories. These turbulent times call for courageous leadership, yet it’s not easy to boldly lead a...
In this episode…A disproportionate number of women and minority-owned businesses fail in America. So, as business closures rise, minority-owned business closures rise higher. Now, more than ever, the U.S. government and corporations are offering opportunities to small...
In this episode…The stark reality is that 50% of businesses die within the first five years of their inception. To defy these odds, investors must develop an eye for disruptive ideas that are poised to grab large market share. They utilize repeatable insights to tap...
In this episode…It costs 9 months of an employee’s salary to hire and train another replacement. Companies with low turnover rates bring 4x higher profits on average. Yet 91% of millennials don’t expect to stay at a job for more than 3 years. As the priorities of...
In this episode…Over 100,000 businesses that closed their doors when the global health crisis hit will never reopen. Owners grapple with financial losses as the demand for investments in innovative solutions increases. The food industry has been particularly hurt,...
In this episode…It costs 5x more to acquire a new customer than it does to retain an existing one. Yet the concept of “Loyalty” has become overly commercialized, and it is costing companies their customers. According to reports, the average rate of customer retention...
In this episode…A damning Harvard Business Review Report has found that between 70% & 90% of mergers & acquisitions fail. While two companies may appear to be great match on paper, they are often far from it in reality. According to a Deloitte study,...
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For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
Since Don joined in 2016, the company has seen exponential growth. In 2018, he spearheaded a rebranding of the business, including a new name, Investis Digital, that reflects the focus on delivering sustained value by helping clients connect with their customers through digital. In 2019, he led the launch of Connect.ID, an innovative technology platform that makes it possible for businesses to develop content that connects with their audiences across a rapidly developing digital universe in a secure fashion. Now the company has 9 global offices and 2,000 clients, including Ascential, ASOS, Fruit of the Loom, Rolls-Royce, and Wyndham.
Don previously led iCrossing from a small search agency to a global full-service digital agency that was acquired by Hearst Corporation for over $300 million. Prior to that, he was CEO of Omnicom Group’s Agency.com, where he successfully led the company through a tremendous period of growth. He has also served as Managing Director of Igate Capital, as well as Group Vice President of Industry Consulting of Oracle and Senior Vice President of Management Consulting of EDS.
In addition to his MBA from Harvard Business School, he has dual undergraduate degrees in Chemical Engineering and Mathematical Physics, and a Master of Chemical Engineering from Rice University.
Our mission is to help leaders evolve in a purpose-driven market so that professional services firms can thrive and grow.
Fran Biderman-Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages, an award-winning New York–based end-to-end communications agency, she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story.
Fran’s firm Advantages is a paradigm for the 3 keys as their shared values are infused into every action with their clients and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages is an Inc. 500 company, and has been named one of Inc.’s 50 Best Places to Work. Advantages’ client work consistently garners industry awards and recognition.
Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.
Her proprietary 3 keys and Spark Purpose workshops have inspired thousands of executives to achieve greater clarity, alignment and impact by using the 3 keys to unlock their stories. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.
Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and is an active member of the Entrepreneurs’ Organization. She frequently lecturers at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events. She graduated from MIT’s Entrepreneurial Master’s Program and Goldman Sach’s 10,000 Small Businesses program. She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.