In this episode…
Get ready for an episode packed with insights and inspiration as we welcome UK podcasting expert, keynote speaker, and tech founder Mark Asquith.
Mark is passionate about supporting independent creators in their quest to grow and monetize podcasts. He knows that breaking into the industry can be difficult without resources or connections, leading him to focus on helping even those who fly under the radar succeed. His efforts have paid off with many of his partners earning top spots – but he’s equally proud when smaller voices achieve big profits alongside 80% audience growth.
Show Summary:
Key takeaways:
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- Podfest is more than just a conference – it’s a place where you’ll create meaningful connections and be part of a bigger mission. It feels like coming home to family.
- Your purpose is bigger than your job. Remember your values. As podcasters, we aim to share compelling stories that resonate with our listeners.
- Fund your project with intention. Only pursue projects that drive profitability and growth.
- Monetize your podcast. Overcome the fear of traditional business models and intentionally grow your audience through organic and paid methods.
- Improve your relationships and gain new perspectives by building on what you already have. Embrace the journey, even the challenging parts, and find humor in it all.
- Mentor to help others. Share your success.
Undoubtedly, Podfest is a monumental industry event, and it’s no surprise why. Its purposeful and hand-picked selection of speakers and attendees creates a powerful and meaningful community. I’m thrilled to be part of this thriving movement, and I cannot wait to learn and grow alongside some of the brightest minds in the business.
Thanks for tuning in throughout the season, and we hope you enjoyed every conversation!
This episode is produced by…
This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.