Mike Michalowicz simplifies entrepreneurship to make leaders’ dreams achievable, even in the most uncertain times. Over the years, he has traveled the globe speaking with thousands of entrepreneurs for this very purpose.
Mike is the author of Profit First, Clock Work, Surge, The Pumpkin Plan, and his newest release, Fix This Next. By his 35th birthday, he had founded and sold two companies, one to private equity and another to a Fortune 500.
Today he’s running his third multi-million dollar venture, Profit First Professionals. Through his business, books, television appearances, and keynote speeches, Mike shares his message of how to achieve greater profitability with the world.
Here’s a glimpse of what you’ll learn:
- Uncover key questions to ask yourself to find the work your passionate about
- Maintain your enthusiasm from the opening day of business until today
- Close the gap between the vision and reality of your business
- Discover how small businesses define our economy
- See how to determine the success of a business in its earliest stages
- Learn how to survive and thrive after a heavy financial loss, from Mike’s personal experiences
- Flip the classic accounting strategy on itself to ensure you generate profit
- Explore the vital cycle of purpose and profit every business must enter
In this episode…
Even before the global health crisis, 83% of small businesses lived paycheck-to-paycheck and client-to-client, leaving promising entrepreneurs with barely any profit at all. Over their decades of experience, Mike Michalowicz and Fran Biderman-Gross have each theorized different ways that business leaders can survive and thrive in the face of adversity.
The intriguingly controversial title of Mike’s famous book, “Profit first,” does not intend to place profit before people or purpose. Instead, Mike’s wise advice is to flip the classic accounting equation and put profit before expenses. Both Mike and Fran agree that purpose drives profit and passion plays a pivotal role in success. In Mike’s own words, “the biggest determinant of success is how determined we are to have success.”
Join these two successful entrepreneurs and authors as they discuss the cyclical relationship between profit and purpose and what it means for your business. Stay tuned.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is sponsored by Advantages, an award-winning New York-based branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how their company can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
Connect with them today at www.advantages.net and see for yourself how the Advantages team will turn your greatest obstacles into your greatest opportunities.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
