ORDER TODAY | Drive Profit with Purpose

For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.

Since Don joined in 2016, the company has seen exponential growth. In 2018, he spearheaded a rebranding of the business, including a new name, Investis Digital, that reflects the focus on delivering sustained value by helping clients connect with their customers through digital. In 2019, he led the launch of Connect.ID, an innovative technology platform that makes it possible for businesses to develop content that connects with their audiences across a rapidly developing digital universe in a secure fashion. Now the company has 9 global offices and 2,000 clients, including Ascential, ASOS, Fruit of the Loom, Rolls-Royce, and Wyndham.

Don previously led iCrossing from a small search agency to a global full-service digital agency that was acquired by Hearst Corporation for over $300 million. Prior to that, he was CEO of Omnicom Group’s Agency.com, where he successfully led the company through a tremendous period of growth. He has also served as Managing Director of Igate Capital, as well as Group Vice President of Industry Consulting of Oracle and Senior Vice President of Management Consulting of EDS.

In addition to his MBA from Harvard Business School, he has dual undergraduate degrees in Chemical Engineering and Mathematical Physics, and a Master of Chemical Engineering from Rice University.

We believe in a world where every organization thrives with purpose.

Our mission is to help leaders evolve in a purpose-driven market so that professional services firms can thrive and grow.

Our
Shared
Values

Guide the guides.

Recognize that leaders aren’t born; they are grown. Teach people on how to teach. Empower everyone to empower others.

Build on beliefs.

Lead with your principles and inspire others to determine, share, and embrace principles of their own—to fuel success.

Live in print and practice.

Exemplify the written word. Set an example for the industry. Talk the talk & walk the walk; practice the approach you preach.

Know the world.

Understand and clearly articulate the challenges and opportunities that a vast range of professionals must embrace in the shifting world.

Turn pages with purpose.

Transform people’s mindsets. Share meaningful experiences and a different way of thinking. Innovate with purposeful change.

Fran Biderman-Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages, an award-winning New York–based end-to-end communications agency, she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story.

Fran’s firm Advantages is a paradigm for the 3 keys as their shared values are infused into every action with their clients and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages is an Inc. 500 company, and has been named one of Inc.’s 50 Best Places to Work. Advantages’ client work consistently garners industry awards and recognition.

Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.

Her proprietary 3 keys and Spark Purpose workshops have inspired thousands of executives to achieve greater clarity, alignment and impact by using the 3 keys to unlock their stories. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.

Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and is an active member of the Entrepreneurs’ Organization. She frequently lecturers at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events. She graduated from MIT’s Entrepreneurial Master’s Program and Goldman Sach’s 10,000 Small Businesses program. She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.