Fran Biderman-Gross guides leaders to shine so that their true potential can be realized. She’s the CEO and strategist of Advantages, a powerhouse multi-million dollar full-service creative agency. Fran has 20+ years of marketing experience and she is the mastermind behind the award-winning 3 Keys Brand Foundation Framework.
Don Scales’ purpose in life is to drive value by creating cultures that unite people so they can accomplish their goals. He is currently the Global CEO of Investis Digital, an international digital corporate communications company where he has personally brokered 40 mergers and acquisitions.
Don and Fran teamed up to author the widely-acclaimed book How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit.
Here’s a glimpse of what you’ll learn:
- Clearly identify the cause that inspires you, in order to inspire others.
- Articulate practicable beliefs to guide you and your organization in everything you do.
- Craft the stories that connect to the audiences of the next 20 years, not the last 20 years.
- Explore the exciting and informative stories of leading brands– Ogilvy, Booz Allen Hamilton, and Grab.
- Gain an overview of the 3 Keys to Drive Purpose with Profit
In this episode…
Ogilvy did not wait until it became irrelevant, to change everything and make its brand the most relevant. Booz Allen Hamilton survived the greatest mistake in the history of professional services. Grab beat Uber at its own game. You may recognize the voices of leaders, Steve Jobs, Jack Daly, Seth Goden, Simon Sinek, John Seifert, and Ralph Shrader as you explore the 3 Keys to thrive today— Purpose, Values, and Story— through the informative and inspiring tales of three leading organizations.
This uniquely-styled pilot episode of the Drive Profit with Purpose podcast delves into these three key concepts and raises critical questions for current business leaders and aspiring leaders to think about. It’s an overview of what this podcast is all about and a sneak peek into the topics to come. Stay tuned.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is sponsored by Advantages, an award-winning New York-based branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how their company can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
Connect with them today at www.advantages.net and see for yourself how the Advantages team will turn your greatest obstacles into your greatest opportunities.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
