For over 25 years, Andrea Herrera has fostered relationship building through amazing edible experiences. However, when the global health crisis made in-person experiences impossible, Andrea expanded her mission and founded Boxperience to help professionals grow close, despite physical distance.

Her new and rising company helps people connect like never before through customized wooden crates that contain curated gourmet foods and premium items you won’t find anywhere else. Each boxperience includes an engaging, personalized audio or video message card, so people don’t just enjoy it— they experience it.

Through Boxperience, Andrea continues to live her passion for sharing experiences and fostering connections— a passion that fuels her success.

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Here’s a glimpse of what you’ll learn:

  • Discover innovative ways to use your resources, talents, and passions when pivoting with purpose
  • Recognize the needs of your clients during unprecedented times, such as the COVID-19 pandemic
  • Pursue a business concept that is meaningful to you
  • Create a product experience that clients will want to share with the world
  • Uphold your values throughout your entire business journey

In this episode…

When the COVID-19 crisis hit, many businesses were faced with two options: adapt or die. Great change is always a great challenge, but a pivot amid a pandemic is a near impossibility. The key is to adjust the right aspects of what you do while holding onto the pieces that matter most to you. When Andrea Herrera noticed the decline of her catering business, she embraced a completely new idea. Yet, she continued to do what she was most passionate about— Andrea creates meaningful connections through memorable experiences. With this purpose at heart, she pivoted and built Boxperience from the ground up.

So what does it take to start a new business in the middle of a global health crisis? Andrea explains that if you’re going to take a risk, it should be for something you really believe in. By sticking to her values and pursuing a meaningful concept, Andrea was able to create a brand that truly connects with people.

In this episode of Drive Profit with Purpose, Fran Biderman-Gross and Andrea Herrera, founder and president of Boxperience, talk about the importance of focusing on your purpose when making a career pivot. They share their thoughts on asking for help, upholding your values, and persevering in the face of seemingly insurmountable adversity. Stay tuned.

Resources Mentioned in this episode

Sponsor for this episode…

This episode is sponsored by Advantages, an award-winning New York-based branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how their company can help infuse purpose into your brand so that you connect with the audiences that matter most to you.

Connect with them today at and see for yourself how the Advantages team will turn your greatest obstacles into your greatest opportunities.