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Episode 11Season 4

Non-profit with Purpose

In this episode... Speaking to Mike really got me juiced because so much of what he does is a result of his purpose orientation. By combining hard-earned business lessons, battle-tested experience, and a passion to serve others, Mike and DC Central Kitchen are channeling their…
November 29, 2022
Episode 8Season 4

Story: How to Increase Brand Equity

In this episode... I unpack a case study that demonstrates the powerful impact that marketing can make within a company. After working with Advantages, Eventus Advisory Group was able to increase their brand equity by a significant amount. If you believe in marketing and are…
November 8, 2022
Episode 7Season 4

Buzzing with Purpose

In this episode... It's incredible to realize how much thought, purpose and planning go into putting what most of us think of as a very simple product –honey– on our tables. I absolutely love how Alex and Upendo shatter the misconception that businesses produce profits…
November 1, 2022
Episode 6Season 4

Unlock Your Marketing ROI

In this episode... Thank you for joining me on another solocast episode! Today I am here to talk all about the Unlock/Infuse process. Whether your business is in the start up stage, the brand stage, or  the re brand stage, there is something here for…
October 25, 2022
Episode 5Season 4

Discover Your Marketing Roadmap

In this episode... Welcome to another solo cast episode! At Advantages, we have created a framework of the 3 Keys through which your marketing strategy can be brought to life. In order to unlock the power of the 3 Keys (Purpose, Values, and Story) you…
October 14, 2022
Episode 4Season 4

Maintain Authenticity in the Face of Adversity

In this episode... I am joined by Mike Salguero. Mike is the Founder and CEO of ButcherBox, a subscription-based delivery service that sells high-quality, humanely raised meat & sustainably sourced seafood. When his wife was diagnosed with Hashimoto’s disease, an auto-immune disorder that affects the…
October 7, 2022
Episode 3Season 4

Inspire Actionable Values

In this episode... If you know me, you know that values are at the essence of who I am. I am truly dedicated to the impact that values make both in my personal life, my professional life, and in the world at large.  Values are…
October 3, 2022