In this episode…

This is the third in a series of purposeful highlights from Season 2 of the Drive Profit with Purpose podcast. We culled through all of our last season’s episodes to find the practical, purposeful pieces of wisdom that you can use to drive profit in your business.

In this episode we focus on the rise of conscious consumerism, the importance of conscious purposeful leadership and we join a seriously purposeful leader on her own purpose journey.

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Susan Leger Ferraro explains how purposeful leaders can perform a self-check in challenging times and how to determine if your values are authentic or simply aspirational.

Kim Raath dives into purposeful consumerism and the role of blockchain technology in earning trust for our brands and then takes us on her own purpose journey with a lesson for all purposeful leaders.

This episode is produced by…

This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.