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Episode 4

Episode 4Season 2

Redefine Brand Loyalty with Nancie Mcdonnell Ruder

In this episode... It costs 5x more to acquire a new customer than it does to retain an existing one. Yet the concept of "Loyalty” has become overly commercialized, and it is costing companies their customers. According to reports, the average rate of customer retention…
October 27, 2020