In this episode…

Our ever-evolving society, shifting economy, and advancing technology come with difficult decisions, uncomfortable conversations, and uncharted territories. These turbulent times call for courageous leadership, yet it’s not easy to boldly lead a business down a path it has never known before.

When the market fundamentally shifts with consumer preferences, there’s no playbook, parameters, or precedent to follow, so leaders must embody the courage to embrace the new. In this episode, Advantages CEO Fran Biderman-Gross and coach Ed Robinson explore how.

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“You have to know two things:
What guides you and what grounds you.”

-Ed Robinson
  • Look inward to look outward.
  • Only lead change with purpose.
  • Give people an authentic reason to embrace new ideas.
  • Engage in conversation, no matter how challenging it may be.
  • Spread positivity and embrace reality to encourage courage.
  • Don’t give up on your goals; change the methods you use to achieve those goals.

Ed Robinson’s Story

Ed Robinson is a man who creates leaders and empowers teams. He specializes in the “out of depth,” and obliterates all forms of limitations.

Whether your obstacles are personal or business-related, they’re within his realm– and whether you’re an emerging leader or a CEO, he will place both balance and success within your grasp. 

Ed prides himself on his unique ability to understand the challenges of others, he propels growth as well as results. He drives performance at every level in small businesses, mid-sized organizations, and nonprofits alike, and his highly effective training and proven structures open up profitable and purposeful opportunities.

This episode is produced by…

This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.