Don Scales is the Global CEO of Investis Digital, a groundbreaking digital communications firm that drives exceptional growth by aligning people around shared values. With more than three decades of experience leading professional services firms, Don has personally led over 40 mergers and acquisitions. He is also a published author and holds an MBA from the Harvard Business School.
Fran Biderman-Gross is the CEO of Advantages, a purpose-oriented branding and marketing agency. She’s passionate about purpose and her life’s work is dedicated to helping others live theirs. Fran can be considered as a cross between a Marketing psychologist and a chiropractor because when she is presented with an issue, she straightens them out.
Leaders often choose Advantages because it’s not easy to close the existing gap between who their brands are and how they are perceived. Advantages has worked with small and large companies from the new Terminal One of JFK Airport to Jay Z and they have also worked with a few NFL football teams.
Together, Don and Fran wrote the book on purpose: How to Lead a Values-based Professional Services Firm: 3 Keys to Unlock Purpose and Profit.
Here’s a glimpse of what you’ll learn:
- How to address and plan for present and future challenges alike in tumultuous times.
- Why you should prioritize purpose and values in your business.
- How to get clear on your corporate purpose.
- The surefire approach to make your purpose and values come to life in your organization.
- How your brand purpose and values attract or repel clients and employees.
- What inspired the book, How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit.
- How purpose and values can help your business adapt through fast-changing and difficult times.
In this episode…
You’re not wrong to worry about generating revenue and managing payroll to stay afloat during difficult times. However, the irony is if all you consider is profit, you may not be able to generate it. Alternatively, if you show that your business is about more than just business when people need meaning and care more than ever, you won’t just survive— you can thrive. Furthermore, when leaders only consider the present and forget the future, they fail to set their organizations up for the times yet to come. With a clear purpose infused into your organization, you can combat the current harsh business environment and set your organization on a trajectory towards growth, whether or not the global market situation improves.
In this episode of Drive Profit with Purpose Podcast, Don Scales and Fran Biderman-Gross get interviewed by John Corcoran of Rise25. Don and Fran discuss the challenges above and the opportunities that they present for all businesses today. With the current COVID-19 pandemic in mind, they both also explored ways to utilize a corporate purpose and values to overcome a crisis in the long-term. Together, the impactful leaders and podcast hosts share how brands should pivot for today’s challenges and plan for tomorrow’s changes, all while putting purpose first. Stay tuned.
Sponsor for this episode…
This episode is sponsored by Advantages, an award-winning New York-based branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how their company can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
Connect with them today at www.advantages.net and see for yourself how the Advantages team will turn your greatest obstacles into your greatest opportunities.