George Bradt

In this episode…

Many businesses struggle to grow beyond a particular threshold, with four out of five failing due to lack of cash to support their ambitions. As companies reach new heights in size, leaders must carefully balance the trade-offs between growth and profitability, with their corporate purpose at the forefront of their every decision.

With a track record of exponential success, George Bradt shares his secrets of organizational growth during points of inflection. He delves into how to tap into your brand’s purpose to create a structured plan that lifts, unifies, and empowers new teams. By planning for the future, leaders can successfully deliver on their mission, develop purpose-driven cultures, and scale their organizations to new heights.

In this episode of Drive Profit with Purpose, Fran-Biderman Gross and George Bradt examine the intersection between inflection and intention, discover the power of a future-forward mindset, and explore how to unlock unparalleled business growth. Stay tuned.

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Here’s a glimpse of what you’ll learn:

  • Implement effective action plans to scale your business to success
  • Embrace the culture of an organization before trying to change it
  • Shift your organizational and operational strategies during points of inflection
  • Adopt a future-oriented mindset to transform your organization from within
  • Develop a purpose-driven team that’s motivated by your mission

About George

As CEO and Founder of PrimeGenesis, George revolutionizes how leaders and teams approach transitions to accelerate their progress and empower organizations to achieve their highest potential.

George has over 20 years of experience working as a high-level executive in sales, marketing, and general management at companies all around the world, including Unilever, Procter & Gamble, Coca-Cola, and J.D. Power. Through his countless books and articles on leadership, marketing, and growth alike, he has codified all of his exclusive insights in engaging writing, and now he’s sharing his secrets to scaling on ‘Drive Profit with Purpose.’

Resources Mentioned in this episode

Sponsor for this episode…

This episode is sponsored by Advantages, an award-winning New York-based branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how their company can help infuse purpose into your brand so that you connect with the audiences that matter most to you.

Connect with them today at and see for yourself how the Advantages team will turn your greatest obstacles into your greatest opportunities.