In this episode…
Join me as I sit down with Glenn at PodFest, where he shares some of his most powerful nuggets of wisdom. We all got a lesson that when we commit ourselves to something meaningful and do so with authenticity and passion, we set ourselves up for success. Glenn’s remarkable story demonstrates the power of purpose-driven action, captivating and motivating us to pursue our dreams. Dedication to your values will always pay off in the long run. So when you find something you believe in, dedicate yourself wholly and authentically to that cause. Because when you put your heart into it, greatness will follow!
Show Summary:
Just a few months ago, Glenn Hebert met a goal he had for himself in selling his company, Horse Radio Network. Through marketing activity, a dose of fun, strategic alignments, and a candid approach to being purpose-driven, Glenn was intentional about his returns on investments.
- Shares the importance of being intentional and purposeful towards the end goal and the process to get there
- Describes how to make a profit and have fun while doing it
- Elaborates on why it is important to remember “it’s not who you know, it’s who knows you”
- Describes the value of connecting to listeners through being honest and genuine
- Encourages to lean into the belief that everything happens for a reason
He describes himself as a “horse husband,” not training or riding horses himself, but instead became a prominent voice in the horse world by owning his lack of knowledge. While his listeners simply get to know him, he passes the reins (pun intended!) to his co-hosts and guests as the experts.
This episode is produced by…
This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
