In this episode…

If you know me, you know that values are at the essence of who I am. I am truly dedicated to the impact that values make both in my personal life, my professional life, and in the world at large. 

Values are at the core of every human being. They can either unite us or they can divide us. In this episode, I share my perspective on how you use them to unite your team and your organization in a clear, actionable way.

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Show Summary:

Key takeaways from this episode: 

    • North Star– Your purpose statement should be your permanent North Star
    • Purpose is comprised of 3 key components
      • Your WHY – you cause, your purpose, your belief 
      • Your Contribution –  the rallying cry that you are committed to daily
      • The Impact – your vision; the dream you had that started it all
    • Live your Purpose-You need to be able to clearly diagnose and describe these components as they relate to your organization, and then you MUST infuse them into everything that you do  
    • Measure Purpose– Find ways to unconventionally measure purpose in a quantifiable way
    • Purpose Wins– It’s simple; it’s just not easy in the beginning

This episode is produced by…

This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.