In this episode…

A damning​ ​Harvard Business Review​ Report has found that between 70% & 90% of mergers & acquisitions fail. While two companies may appear to be great match on paper, they are often far from it in reality.

According to a​ ​Deloitte study​, misaligned values, incompatible cultures, and conflicting processes are among the most common killers of mergers. In this episode, Fran Biderman-Gross and Investis Digital CEO Don Scales explore the vital roles that proper due diligence, a calculated communications strategy, and cultural synergy play in M&A.

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Mergers succeed when cultures align

  • Expect unexpected challenges and strategize accordingly
  • Communicate carefully with targeting, timing, and transparency
  • Emphasize formal and informal communication alike
  • Create your own values checklist to determine compatibility
  • Do thorough cultural due diligence as well as legal and financial
  • Look inward before you move forward
  • Have the courage to walk away than the values or numbers don’t align

Don’s Story:

With more than 3 decades of experience leading professional services firms, Don Sales has personally led over 40 mergers and acquisitions. He creates sustainable growth and exceptional cultures by aligning talented teams around shared values.

As the Global CEO of ​Investis Digital​, a groundbreaking digital communications firm, ​he has brought together innovative experts in corporate communications, performance marketing, and investor relations with world class technology solutions. Under Don’s strong leadership, Investis Digital helps companies redefine the way they communicate online to connect with their audiences across all digital touchpoints.

This episode is produced by…

This episode is produced by ​Advantages​, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. Explore how this agency can help infuse ​purpose into your brand​ so that you connect with the audiences that matter most to you.