If you understand the impact of the 3 Keys, you will definitely want to subscribe to Drive Profit with Purpose, the podcast for business leaders that appreciate that what drives you is also what drives others to you—your Purpose. Join Fran Biderman Gross and business leader guests as they dive deep into the 3 Keys with actual experiences, transformations and practical advice. See what it looks like to instill purpose into your business, live your shared values and tell the stories that align teams and turn buyers into believers.
Don Scales is the Global CEO of Investis Digital, a groundbreaking digital communications firm that drives exceptional growth by aligning people around shared values. With more than three decades of experience leading professional services firms, Don has personally...
Susan Lindner is the CEO and Founder of Emerging Media, an award-winning innovation communications consultancy that helps corporate innovators and entrepreneurial leaders get the resources, runway, and recognition they deserve. Susan is also a seasoned anthropologist...
Jack Daly is the leading authority on “sales.” As an experienced CEO and entrepreneur, he has used his own carefully-crafted methodologies to transform his firms into highly profitable, national companies. For over 30 years, he has inspired people all over the world...
Cristina DiGiacomo is the world’s first industrial philosopher and a best selling author of “Wise Up At Work.” She not only has 20 years experience as a purpose-driven executive business woman, but also spent ages studying the greatest thinkers of all time. Now, ...
Lisa Bennett is the Vice President of Corporate Marketing for Kaltura, a company that powers video experiences for thousands of organizations across a multitude of industries and markets. She is a great and purpose-driven leader and communicator who does incredible...
Cesar Quintero is the founder of The Profit Recipe where he helps entrepreneurs and their leadership teams build their businesses by design so that they can live by design. He is a certified entrepreneur operating system (EOS) implementer and scaling up trainer for...
Luly B. Carreras is the author of the book, Balance is Bull$h!t: How Being a Mom, Wife, and Entrepreneur Taught Me That Balance is a Myth. She is an entrepreneur and a feisty Cuban American mom with 20 years of experience in marketing strategy, business consulting,...
Fran Biderman-Gross is the CEO of Advantages, an award-winning, New York-based branding and marketing agency. They’ve worked with small and large companies from the new Terminal One of JFK Airport to Jay Z, and even a few NFL football teams. She’s also the co-author...
Fran Biderman-Gross guides leaders to shine so that their true potential can be realized. She’s the CEO and strategist of Advantages, a powerhouse multi-million dollar full-service creative agency. Fran has 20+ years of marketing experience and she is the mastermind...
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For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
Since Don joined in 2016, the company has seen exponential growth. In 2018, he spearheaded a rebranding of the business, including a new name, Investis Digital, that reflects the focus on delivering sustained value by helping clients connect with their customers through digital. In 2019, he led the launch of Connect.ID, an innovative technology platform that makes it possible for businesses to develop content that connects with their audiences across a rapidly developing digital universe in a secure fashion. Now the company has 9 global offices and 2,000 clients, including Ascential, ASOS, Fruit of the Loom, Rolls-Royce, and Wyndham.
Don previously led iCrossing from a small search agency to a global full-service digital agency that was acquired by Hearst Corporation for over $300 million. Prior to that, he was CEO of Omnicom Group’s Agency.com, where he successfully led the company through a tremendous period of growth. He has also served as Managing Director of Igate Capital, as well as Group Vice President of Industry Consulting of Oracle and Senior Vice President of Management Consulting of EDS.
In addition to his MBA from Harvard Business School, he has dual undergraduate degrees in Chemical Engineering and Mathematical Physics, and a Master of Chemical Engineering from Rice University.
Our mission is to help leaders evolve in a purpose-driven market so that professional services firms can thrive and grow.
Fran Biderman-Gross gets people noticed so that their true potential can be revealed. As the CEO and founder of Advantages, an award-winning New York–based end-to-end communications agency, she leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story.
Fran’s firm Advantages is a paradigm for the 3 keys as their shared values are infused into every action with their clients and every project is an opportunity to demonstrate how to bring purpose forward into marketing, branding, leadership, and culture. Since 1992, Advantages has blossomed from a local printing business to an international firm serving clients around the globe. Advantages is an Inc. 500 company, and has been named one of Inc.’s 50 Best Places to Work. Advantages’ client work consistently garners industry awards and recognition.
Fran excels at leading senior executives to clearly see the results from purpose-driven approaches to marketing and leadership. She synthesizes decades of marketing expertise into inspiring and actionable steps so that purpose-oriented leaders can empower their teams and their organizations to build enduring emotional connections with their markets.
Her proprietary 3 keys and Spark Purpose workshops have inspired thousands of executives to achieve greater clarity, alignment and impact by using the 3 keys to unlock their stories. The results of working with Advantages are revealed in increased market share, improved client and employee retention, and overall revenue growth.
Fran is an Executive Board Member of the Queens Chamber of Commerce, Women in Print, and the Charna Radbell Foundation, and is an active member of the Entrepreneurs’ Organization. She frequently lecturers at universities and is a sought-after speaker at entrepreneurial, women and industry-focused conferences and events. She graduated from MIT’s Entrepreneurial Master’s Program and Goldman Sach’s 10,000 Small Businesses program. She lives in New York with her Tony Award–winning husband, Yeeshai Gross, and their family.