In this episode…

Over 100,000 businesses that closed their doors when the global health crisis hit will never reopen.  Owners grapple with financial losses as the demand for investments in innovative solutions increases. The food industry has been particularly hurt, yet some restaurants have managed to pivot and delight customers through the chaos. 

In this episode, we explore the role that a strong sense of identity plays in the face of unprecedented change, and how it fuels creative problem solving to overcome seemingly insurmountable challenges, delicately balancing consumer demands with operational needs.

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It takes a great brand to overcome a great crisis.

  • Be more than a business to be a successful business
  • Give back to your community, and they’ll give back to you
  • Build a loyal following, and your mistakes will be forgiven
  • Understand the customer demand, and create a new demand
  • Uplift the employee experience to uplift the customer experience
  • Stay realistic and optimistic in the face of uncertainty
  • Uphold your identity but evolve your strategy as needs shift
  • Resolve your internal issues before you tackle your external ones

Richard’s Story:

Richard Zoob is a leader with a proven history of success in the hospitality industry, leading brands such as Sweet Green, Dinosaur BBQ, and Right Coast Taqueria to thrive. Over his decades of experience, he developed a deep understanding of the essence of his services, and a keen ability to tap into the needs of the communities he serves.

His promise to the community is to be a part of the community, and while he maintains that promise, he carefully shifts plans with the market and the times.

In the face of the COVID-19 crisis, Right Coast Taqueria, a restaurant Richard co-founded, not only thrived utilizing food carts and digitally optimized deliveries, but also shared its success and supported those in need with free meals.

This episode is produced by…

This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.