In this episode…

As global crises and heated politics divide nations, new challenges and opportunities arise for leaders and brands across the globe. Rallying people together is the only way to rise to the occasion and give consumers what every human wants— connection.

In this episode, CEO Fran Biderman-Gross and business founder Jennifer Dipasquale explore how the brands that create communities create value beyond social good. Such businesses grow audiences who will consume content, share support, contribute to the cause, and remain unshakably loyal.

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Be generous to your community, and you’ll be successful with your community.

  • Make money before you give it; take care of yourself in order to take care of others.
  • Create employee fulfillment to fuel employee retention.
  • Carefully balance exclusivity and targeting with inclusion and broad audiences.
  • Listen to your community’s unique needs in order to serve them best.
  • Build loyalty and engagement, save on acquisition and retention.
  • Grow a core group around shared beliefs to achieve sustainable success.

Jennifer’s Story

Jennifer Dipasquale tapped into the power of community firsthand to revolutionize the retail industry. As the president and co-founder of the Women in Retail Leadership Circle and Total Retail, Jennifer has become the conduit between leading retail brands and the solutions they offer.

She connects retailers and clients through various channels. And she recognizes better than anyone that— above products and services, we all long to be a part of something greater than ourselves.

This episode is produced by…

This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses. 

Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing. 

Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.