In this episode…
I unpack a case study that demonstrates the powerful impact that marketing can make within a company. After working with Advantages, Eventus Advisory Group was able to increase their brand equity by a significant amount. If you believe in marketing and are willing to make the investment, any company can achieve the same level of success through marketing. You can’t argue with metrics.
Show Summary:
- In order to clearly identify what aspect of marketing your company needs help with, you need to first understand what your business objective is.
- It’s important for professional services firms to increase brand equity as it gives validity to who you are, what you stand for and what you believe in.
- As a brand, you project yourself in a certain way. Ask yourself: Am I perceived in the same way? If not, then that needs to change.
- We aimed to increase Eventus Advisory Group’s web visitorship, engagement and website session duration.
- We began by looking at what they had. We unified their brand book from a verbal and visual perspective, from their color palette to their 3 Keys to their photos.
- We ensured that they had an aligned Three Keys on their website that reflected their brand and services that would resonate with potential buyers.
- Seeing this information listed clearly on Eventus’s website inspired these potential buyers to read more, listen more, and begin to care, which eventually led them to consider Eventus as an option.
- The results? We increased brand equity by 22%, web visitors by 60%, engagement by 77% and session duration by 40%.
This episode is produced by…
This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
