Susan Lindner is the CEO and Founder of Emerging Media, an award-winning innovation communications consultancy that helps corporate innovators and entrepreneurial leaders get the resources, runway, and recognition they deserve.
Susan is also a seasoned anthropologist who has traveled the world and worked in more than 60 countries. She’s a hilarious comedian, an unbelievably engaging keynote speaker, and an inspiring workshop leader.
Here’s a glimpse of what you’ll learn:
- What makes a good purposeful story and why is it important?
- The mechanics and effectiveness of storytelling and why you need to push for it
- Walt Disney’s brand of storytelling and how companies can learn from him
- A simple storytelling formula that helps share information with decision-makers
- What makes a piece of information sharable and how do you utilize language in order to tell a great story?
- How did storytelling help GE Healthcare Ultrasound Division increase their profits?
- The importance of internalizing your organizational story
In this episode…
What’s your organizational story and why is it so important to have one? Storytelling is a powerful way of communicating with your audience, and the way you share your story and the build up towards its purpose can pave the most effective way to share information that can be easily understood and retained. Without a story, a company will be hard set in leaving a lasting impact with their audience, partners, and other stakeholders.
But what exactly makes a story so powerful and how do you tell one that resonates with people? How can stories, with its colorful language and heart-tugging tones, elicit such a strong response that it can drive businesses to reach margins beyond their expectations?
In this episode of Drive Profit with Purpose, Fran Biderman-Gross talks to Susan Lindner of Emerging Media about the importance and value of a story, what makes a great story, how to inject purpose into brand stories, and how to utilize storytelling in order to build a brand and direct organizational objectives and drive profits. Stay tuned.
Resources Mentioned in this episode
Sponsor for this episode…
This episode is sponsored by Advantages, an award-winning New York-based branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how their company can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
Connect with them today at www.advantages.net and see for yourself how the Advantages team will turn your greatest obstacles into your greatest opportunities.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
