In this episode…
Thank you for joining me on another solocast episode! Today I am here to talk all about the Unlock/Infuse process. Whether your business is in the start up stage, the brand stage, or the re brand stage, there is something here for everyone to take away from.
So, what does it mean to take a marketing hypothesis and unlock it?
- When you marry your business values with your customer insights and stakeholder interviews, you will start to understand what you customers stand for
- Marketing can either drive brand equity and authority, or it leads into the funnel
- Understanding what your business goals are will dictate which we’re focusing on and what we’re testing for
- It’s important that we attract the right people into the funnel; the goal is to attract and repel at the same time
- Once we have determined the type of ideal client and the right product that serves your client, we can test the messaging that will attract them to you
- This process can take between 4 – 6 months
- This is the phase where we go from investment to return on investment
- Now, you can start to move the needle and begin to predict ROI
- Marketing is a long game, so make sure that you have the appreciation, patience and understanding to get there. If you are disciplined and dedicated enough, you will get there
Show Summary:
So, what does it mean to take a marketing hypothesis and unlock it?
- When you marry your business values with your customer insights and stakeholder interviews, you will start to understand what you customers stand for
- Marketing can either drive brand equity and authority, or it leads into the funnel
- Understanding what your business goals are will dictate which we’re focusing on and what we’re testing for
- It’s important that we attract the right people into the funnel; the goal is to attract and repel at the same time
- Once we have determined the type of ideal client and the right product that serves your client, we can test the messaging that will attract them to you
- This process can take between 4 – 6 months
- This is the phase where we go from investment to return on investment
- Now, you can start to move the needle and begin to predict ROI
- Marketing is a long game, so make sure that you have the appreciation, patience and understanding to get there. If you are disciplined and dedicated enough, you will get there
This episode is produced by…
This episode is produced by Advantages, an award-winning branding and marketing agency that turns buyers into believers. They have worked with companies as far reaching as the new terminal one at JFK airport, as well-known as Jay Z, and as fun as NFL football teams, along with some of the world’s most impactful nonprofits and aspirational mid-sized businesses.
Advantages uncovers the meaning within brands and infuses it into experiences—purposeful branding, engaging events, and strategic marketing.
Explore how this agency can help infuse purpose into your brand so that you connect with the audiences that matter most to you.
For more than three decades, Don Scales has run professional services firms and understands firsthand how to make them succeed. In his current role of global CEO of Investis Digital, he is executing on his vision to lead a company unlike anything else in the digital communications space. He’s put together a team with deep expertise in corporate communications and investor relations and united them with innovative performance marketing experts and world-class technology solutions to help companies connect with audiences across all digital touchpoints.
